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Birmingham University Business School: 2012 Module Outline Marketing communication theory (Singapore) 07 19098 Dr Darren Coleman University of Birmingham darren@wavelength merchandising.co.uk @onthewavelength Module Description The module builds on students mind of merchandising and develops a critical appreciation of the region of merchandise communications (as both a concept and process) in the success of merchandise strategies. There is an emphasis on theory that underlines marketing communications to provide students with the essential background to understand consumers, the communications prep process, and the communications mix.

Indicative content includes an introduction to marketing communications, consolidation marketing communications, advertising, sponsorship, public relations, sales promotion, direct marketing and contemporary issues in marketing communications. Module Learning Outcomes By the closing curtain of the module the student should be fitting to: Understand the role of communications in marketing activity. 1  Define and interpret the importation of integrated marketing communications. Analyse, assess and evaluate proper(postnominal) integrated marketing communications strategies by presenting solutions to class exercises, type studies etc. ! Evaluate, compare and contrast selected item-by-item components of the...If you want to bemuse a full essay, order it on our website: BestEssayCheap.com

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