Marketing plan for a Telecommunications Company

I am a student of a merchandising school. This taste is an assignment which I did for my foundation level Businesses that pursue do so by creating and keeping customers. They do this by providing better take account for the customer than the competition. Marketing focusing unceasingly have to mensurate which customers they argon trying to orbit and how they can design products and run that provide better entertain (competitive advantage). The trader(prenominal) problem with this process is that the environment in which straines operate is constantly changing. So a business moldiness adapt to excogitate changes in the environment and make decisions ab break how to change the marketing mix in lodge to succeed. This process of adapting and decision-making is known as marketing planning. The objective of a strategic plan is to striation the direction of a business and create its shape so that the products and function it provides meet the general business objectives. Mar keting has a key role to butterfly in strategic planning, because it is the reflect of marketing humpment to under(a)stand and manage the links mingled with the business and the environment. In our survey we tested to find out the link between different stages of underdeveloped a grand term marketing plan. For our studies we have selected Sri Lanka telecom Ltd. Detail compendium of the company and the tele converse industry situations are given under respective tasks. Sri Lanka Telecom (SLT) is the market attracter in providing telecommunications services and it is the countrys first Fixed Line Operator. With the erudition of Mobitel in its sum in October 2002, SLT became the countrys only fully unified telecommunications service provider to offer Voice, Data and Mobile Services. Its principal activities include topical anesthetic and international telecommunications services, higher prize Broadband and Internet products and services, and communication and IT solution s. If! you want to get a full essay, order it on our website: BestEssayCheap.com

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