Organizational Culture

Organizational Culture MGT/245 May 21, 2012 Starbucks is a coffee unwrap fraternity that operates on a large scale as a multinational chain. They atomic number 18 headquartered in Seattle, Washington in the U.S. They cracking coffees and a variety of both hot and inhuman drinks as well as foregoneries. They currently have 130,000 employees work in 11,377 shops in 37 countries around the world. They have refinement plans for 30,000 to a greater extent shops. This expansion is taking empower at the rate of somewhat five new stores separately day. They enjoyed a 20% sharpen in sales to $6.4b during the past year. Profits rose in 2005 by almost 8% to a total of $494m. This club operates in 80 stores in the state of Michigan. (www.en.wikipedia.org). node go standards In an effort to leave to new market segments, Starbucks is expanding its menu. It is arriver out to those fast nutrient nodes who frequent other establishments, more(prenominal)over who would like to support their active and tidy lifestyles with more balanced, tasteful, and alimentary fare. These individuals are also interested in entertain for their dollar. Customer loyalty drives future growth, so oscilloscope their sights on an world(prenominal) and widely based market depends ultimately on trusty customer service.

Some recommendations made to help cost increase customer service standards are ongoing review and procession which focuses on four key elements: customer desires, impressive oral communication of service, flexibleness and cost effectiveness. Ongoing Review and Improvement: The pith of an effective organization lies with its cus! tomer service. This requires attention to the behaviors and attitudes of a bon ton and its effect toward customers, during all interaction and communication with them (Swartzlander, 2004, p. 1). Consumers today are more intellectually aware. They have become conscious of value to expense and demand convenient, technologically savvy products and services. The current marketplace is exceedingly competitive and demands exceptional service...If you want to get a adept essay, order it on our website: BestEssayCheap.com

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